JUNE 24, 2008

ePromos Needs Little Promotion

A few weeks ago, I was doing research on ordering custom t-shirts for an event for work.  A quick search online led me to ePromos and its plethora of shirt choices and pricing.  The website allowed me to build a quote for my order. However, in order to build a quote, I needed to either register online or call the company directly. In  hopes of bypassing a frustrating series of automated phone prompts, I opted to register online and just deal with the resulting spam.

Building a quote was quick, easy, and extremely helpful. Within an hour of registering I received an email from ePromos stating that they noticed I had built a quote and wanted to share what they could do for me, including assigning my project its own ePromos representative. Shortly thereafter I got a phone call from Steve (my ePromos representative) assuring me that he was available any time to help me with my project or to answer any questions. And while we were on the phone I got a second email from Steve letting me know all his contact info in the event I needed future assistance.

Granted, the emails and phone call were unsolicited, but they weren’t obtrusive or annoying. To the contrary, they were courteous, informative, and very low key. And, even though in the end I didn’t need ePromos’ services, the company certainly gained my respect and confidence that it would be capable of handling any future business needs I might have.

We’ve been talking a lot about Deep Listening on Undercurrents lately and my experience with ePromos is a perfect example of why it is so important. ePromos engaged me on a personal level. By simply picking up the phone and connecting me with a human, ePromos transformed itself from a faceless digital entity to a company I wanted to give my business to.