OCTOBER 31, 2008

This Ain’t Yo Mama’s Church

Besides the friends I’ve met at church, I can only think of a handful of people my age that regularly go to church.  This isn’t surprising: the Pew Forum on Religion and Public Life recently found that 44% of Americans have left the religions of their childhoods.   The New York Times also reports that, “Among those born after 1984, about 33 percent attend church on a typical weekend” while 49% of Baby Boomers attend church regularly.  Churches are obviously having a tough time “[e]nticing young people to become regular members of a Christian congregation.”

So what are churches seeking younger members doing about it?  They are plugging into social media and other multi-media outlets to reach their flock.  In addition to having rock music instead of hymns and adding video clips to sermons, churches have begun joining Facebook, MySpace, and MyChurch.org among other sites.  Churches have begun blogging, texting pastors during services, podcasting, and set up message boards.

Most churches I know are all about growing community.  I think it’s interesting that now, community doesn’t have to stay local.  Some churches now show their sermons live online so you can check them out before ever darkening the doorway.  Out-of-towners and troops overseas can feel a part of the community while talking in a forum during service.

I can stay connected to my old church by watching clips posted to YouTube (yes, that’s my pastor and church staff doing the New Kids on the Block… I’d also recommend their Dirty Jobs clip!).  Churches have found a way for prospective members to preview what they can expect, figure out if it’s a community they want to be involved in, and decide if it’s worth their time to even show up.

In what ways has your place of worship updated its methods to keep up with the times and younger members?