NOVEMBER 21, 2008

How Does Your Garden Grow?

I LOVE flowers.  I love all types and shades.  As far as plants go, I think they’re great indoors or out, but I have a problem… I have never been able to keep one alive by myself - ever.  That’s why, this weekend, I was somewhat disappointed when my mother gave me an Amaryllis bulb.  How could she give me this poor innocent plant that we both knew would die in my care?!?

According to PRWeek, I’m not alone: “Americans spend nearly $44 billion on plants and plant care products each year, but more than a third of plants die within a year of purchase, according to the National Gardening Association.”

One-third of Americans are just like me and can’t keep a plant alive, but it doesn’t seem to stop them from trying!  Luckily, new products such as the EasyBloom Plant Sensor by PlantSense recognize America’s not-so-green-thumb problem, and have designed a way to help.  PlantSense makes soil sensors that collect data and recommend what to grow in your soil.  Genuis!

The smartest companies are the ones designing products have the ability to tap into and enhance the passions of consumers.  Figuring out how consumers spend their time and money - and understanding their passions -  will give companies an advantage in this competitive marketplace.  Now, does anyone know how to make a goldfish live longer?