MAY 27, 2009

Washington Women In PR Panel

Today, our VP Gayle Weiswasser spoke on a panel at the Washington Women in PR lunch with Dallas Lawrence of Levick Strategic Communications about social media and crisis communications. Gayle and Dallas agree that integrating online and offline strategies for coordinated messaging and crisis response is vital. They gave tips for best practices for working with clients to develop crisis plans before a crisis hits and how to effectively advise reluctant or skeptical clients on the importance of wading into the social media space in times of crisis. They also discussed the do’s and don’ts for blogger engagement citing these case studies as examples:

United Airlines Shares Slammed by False Bankruptcy Report

Domino’s Crisis is a Warning for Food Industry 2.0

Motrin Moms: Social Media Fail Whale

KFC Coupon Customers Ask: Where’s the Chicken?

CDC: Social Media Tools for Consumers and Partners

Thanks to Washington Women in Public Relations for having us and Venable LLP for hosting the event!