JANUARY 29, 2010

Dan McGinn Featured on Bloomberg

Dan McGinn has made a science out of studying trends — not fads that disappear in a season, but deep-rooted cultural shifts that forever alter the way we look at the world. His passion for reading trends recently caught the attention of noted journalist Al Hunt, the executive editor for Washington for Bloomberg News.

Hunt, the former Wall Street Journal Washington Bureau chief and a long-time television commentator, described Dan as “a business consultant who thinks outside the box.” Dan is skilled at identifying “patterns and trends that give a sense of where we’ll be tomorrow and a decade or a generation from now,” Hunt wrote. “He has a penchant for understanding what these patterns and phenomena suggest.” The implications of such insights for every organization — businesses, foundations, universities, and others — are clear. As Hunt writes, “successful businesses over the last generation have been created or run by those who appreciate and understand the ever-changing nature of American society, customers and consumers.”

Dan knows that change is the byword of our times and that the businesses and institutions that anticipate the coming waves of social and cultural changes are the only ones that will continue to prosper and thrive.

Needing Weatherman to Know Way U.S. Wind Blows
By Albert Hunt