A Fan Of The “Pink Lady”
Posted in: Health, Loyalty, Word of Mouth
I turned 30 this past year. There, I said it.
Unfortunately, as a woman, the number 30 usually carries a lot more baggage – literally and figuratively – than it does for men. (Let’s just say crow’s feet on women don’t look nearly as “distinguishing” as they do on men.) And so, in preparation of my 30th, I vowed to start taking better care of my skin than I had in years past. No more washing my face with Dove soap, slapping on some moisturizer, and calling it a day. It was time to get serious. Call me paranoid, but it seemed like every morning I woke up to find yet another crease in my forehead, or lines around my eyes and mouth that weren’t there before.
Sure, I knew I could magically look years younger if I took the Botox route, but injecting a toxin into my forehead that paralyzes my muscles just seems, well…extreme. And so I started looking elsewhere, and discovered none other than the famous (or infamous) Mary Kay Cosmetics.
Now, I know what you’re thinking: “Mary Kay? Do you mean my grandma’s Mary Kay? Are they even still in business?” I know, I thought the same thing; in fact, visions of Tammy Faye Baker and Dolly Parton flashed through my mind when a family member suggested that I try it. But because I trusted this particular family member and because she happened to look fabulous, I decided to give the “pink lady’s” products a try (word-of-mouth works every time), and… I loved them! Not only do I use the skin care line, I gradually began using the MK make-up line, too.
Over the past year and a half, Mary Kay has undoubtedly earned my loyalty, and in today’s marketplace, being loyal to any product is saying a lot. And it seems I’m not the only fan: in 2007, Mary Kay brought in $2.4 billion in total sales – they must be doing something right. In addition to the great products (especially the new mineral line), here are some other reasons I like this company:
- Mary Kay spends millions of dollars conducting over 300,000 tests a year to ensure that its products meet the highest standards of quality, safety and performance.
- Mary Kay does not conduct animal testing for its products and is a PETA pledge member.
- Mary Kay understand what it means to be a “socially responsible” company.
- Mary Kay was before its time in anticipating consumer’s most valuable asset - our time. I value the moments saved by having my products mailed directly to me.
It’s true, I’m not getting any younger, but with Mary Kay’s help, I’m hoping to look as if I am!
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