United Healthcare - You Might Want to Rethink this…

I recently received some marketing materials in the mail from United Healthcare. I don’t know a lot about this particular health insurer. I’m sure they are a good company. If I could give them a little advice however, it would be not to send this promotion package.

Click on the images to enlarge.

What’s wrong with it?
1. Because it is meant to look like a file from a doctor or hospital, it is a little alarming to receive
2. Since it’s obviously an x-ray, your mind races to recall what x-ray you or a family member has had recently
3. It’s meant to be funny, but it falls very flat
4. It’s expensive. Doesn’t look good for a healthcare provider to spend money this way.

As I said, I’m sure they are a good company. This campaign is just way off-key. What’s your reaction to this marketing strategy? Leave us your thoughts in the comments.