About Undercurrents & the New Persuasion

New Persuasion is a new way of looking at our changing world. At TMG, we analyze emerging demographics, expectations, attitudes, technologies, passions and values, and determine how they impact your customers and your business. We track thousands of sources - blogs, websites, magazines, books, TV shows, music videos, and newspapers, for starters - to understand what American customers are thinking, and what they want. Yet tracking sources is only one piece the puzzle. Our goal is to uncover what those sources are telling us about American society at large, and how it is transforming itself on a daily basis. Armed with that insight, TMG can help you develop an effective approach to reach your desired audience.