DECEMBER 3, 2008

In the past few years, deoxyribonucleic acid (DNA) has become a hot commodity, saturating the fashion, jewelry and art worlds.  Indeed, from microscopic blueprint to trendy household commodity, the image of the double helix has permeated the consumer consciousness - not without implicit social consequences.

“Spit parties” like the one recently organized by 23andMe have become the latest social-networking craze.  Hereditary blueprints are now being turned into personalized perfumes and colognes.  For a perfectly accurate, 21st-century self-portrait, you can even map your – or your pets’ – genetic coding in a one-of-a-kind work of art that resembles columns of blocks.  All you have to worry about is which material – canvas, sheet aluminum or photographic paper – will look best on your living room wall.

It’s easy to say that personalization and narcissism are the forces driving this trend, but I do not believe those are the only forces at play.  In a sense, DNA-related products have become, purposely or not, propaganda-like tools for the health and pharmaceutical industries.

For example, orchestrators of the Personal Genome Project cannot steal your DNA while you’re sleeping at night, nor can they make you submit a sample against your will.  But what they can do is position their products and services so tactfully in the marketplace, and into the consumer consciousness, that we may actually find ourselves wanting to upload a DNA sample to a public database.  “The Perfect Unique Gift Idea for the Person who has Everything!”  DNA11’s tagline almost sounds like a subliminal advertisement from Huxley’s Brave New World or Orwell’s 1984, doesn’t it? 

Let me be clear: I’m not saying that our current DNA craze is the result of a premeditated, nationwide conspiracy (I don’t want to get arrested, you know).  But the fact that de-ox-y-ri-bo-nu-cle-ic acid has successfully made its way into the pop-culture marketplace can only better serve those individuals who seek it – and satisfy those companies that crave it.

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DECEMBER 2, 2008

Because Christmas tends to sneak up on me, I always try to start thinking about what I am going to be giving to friends and family as early as possible. I usually start looking for holiday gifts right after Halloween because I don’t want to join the herd of people at the malls frantically searching on Christmas Eve. I really like the idea of giving gift cards because I can personalize each gift by matching the store with the gift recipient. At the same time, gift cards cut the guess work — no need to try and predict the proper size, color, or style preference.

However, a recent USA Today Snapshot made me think twice about my gift card theory. According to a holiday survey, on average, consumers have 5.9 unused gift cards (versus 3.7 in 2007). People age 18-29 and 75 and older tend to have the most unused gift cards (8.6 and 7.4, respectively). Does this mean that people are tired of receiving gift cards and not even bothering to use them? Probably not. I think it’s a case of more people deciding to give gift cards, which means the average person just has many more than they did last year.

Regardless, I’m not going to change my gift card giving ways. Even though some would argue that gift cards require no thought and are impersonal, I disagree and still think they are the absolute best option! What about you - will you be giving gift cards this holiday season?

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DECEMBER 1, 2008

Last week, I read an article in Newsweek that was cleverly called “Change You Can Conceive In: Could Euphoric Obama Fans be Sparking a Baby Boom?”

The author writes, “In the hours and days since Obama’s victory, many of his exhilarated supporters have been, shall we say, in the mood for love.  And though it’s too soon to know for sure, experts aren’t ruling out the possibility of an Obama baby boom—the kind of blip in the national birth rate that often follows a seismic event, whether it’s scary (a terrorist attack) or celebratory (the end of World War II).”

Authors William Strauss and Neil Howe have actually co-written a number of books on the subject of generational baby booms, namely, “Generations: The History of America’s Future,” which tells the history of America through a succession of generational biographies circa 1584 to the present.  According to Strauss and Howe, just as history molds generations, so too do generations mold history.  They even claim to have identified a historical pattern in which each generation belongs to one of four archetypes, or ”Turnings,” that repeats sequentially:

Awakening.  During an Awakening, rising adults are driven by inner zeal to become philosophers, religious pundits, and hippies, as they alienate children (who see the adult world becoming more chaotic each day) and older generations alike.  A Nomad (or Reactive) is born during an Awakening.  Nomadic leaders are cunning, hard-to-fool realists, and taciturn warriors who prefer to meet problems and adversaries one-on-one.

Unraveling.  An Unraveling is an era of relative peace and prosperity between an Awakening and a Crisis.  A Hero (or Civic) is born during an Unraveling.  Heroic leaders are considered vigorous and rational institution-builders, entering midlife as aggressive advocates of technological progress, economic prosperity, social harmony, and public optimism.

Crisis.  A Crisis is a decisive era of secular upheaval in which a values regime propels the replacement of the old civic order with a new one.  Wars are waged with apocalyptic finality.  An Artist (or Adaptive) is born during a Crisis.  Artistic leaders are advocates of fairness and the politics of inclusion, and are irrepressible in the wake of failure.

High.  A High is an era between a Crisis and an Awakening.  A Prophet (or Idealist) is born during a High.  Prophetic leaders are cerebral and principled, summoners of human sacrifice, and wagers of righteous wars.  Early in life, few see combat in uniform; late in life, most come to be revered as much for their words as for their deeds.

What I want to know is whether you agree or disagree with Strauss and Howe’s dissection of generational archetypes.  If you agree with them, where do you believe your generation stands now?  If you disagree with them, what would you add or amend to make them more relevant?

Personally, I believe that an Obama baby boom would compose part of a New Adaptive Generation - a collection of “artists” who will be irrepressible in the wake of modern-day failures.  At least, that is what I hope.

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NOVEMBER 26, 2008

In high school, I made the decision to pursue a career in a creative industry. The decision was based mostly on gut instinct; although I managed to get pretty decent grades in math and science, neither really arrested my attention the way my artistic hobbies did. I was always aware that the Asian-American community promoted science and technology, but the high accessibility of creative studies at school compelled me to follow that track instead. Looking back, I really think that the ease with which I went down this path is partially due to an American approach to education that values creative pursuits such as literature and art just as much as science and technology.

In the past, studies have shown that the Chinese approach to math and science in children’s education was far more rigorous. This study from 2006 suggests that the strong emphasis on math and science in China’s college entrance exams shows that Chinese culture displayed a preference for these areas of study. However, some of that cultural sentiment is changing thanks to economic transformation, government support, and new education initiatives. Zafka Zhang and Lisa Li write in this blog post that in the last 5 to 8 years, the kind of encouragement seen from the government for art students has changed dramatically.

This recent surge in support and attention for art students in China seems to be a very conscious effort on the part of the government to strengthen and diversify some of the intellectual exports of the country. As a result, Zhang and Li believe that Chinese youth are developing their identities in a global society with greater ease than the previous generation. I think this transformation is fascinating; it is fostering the exploration of national expression through dialogue with the international art community. The internet has played a very important role in making art programs and professionals around the world available to Chinese art students. China’s creative industries could quickly gain prominence worldwide through unfiltered channels online.

As innovation continues to drive the “brain race” around the world, China is investing in a homegrown generation of young thinkers who can pave the way to establishing the country as a premier source of artistic thought and creative services. I’m glad to see the changing attitudes in China; cultural attitudes never change completely overnight, but it seems like the proactive actions of the government have gone a long way towards validating creative studies as a worthwhile field of study. I’m sure that within 5 years or so, China will offer a competitive community of professionals that is also deeply connected to international communities through online collaboration.

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NOVEMBER 25, 2008

In 2004, vintners and wine store owners commonly referred to the “Sideways effect,” whereby the Oscar-winning film directly influenced consumer impressions and purchases of pinot noir, a once relatively obscure red wine.  According to ACNielsen, sales of pinot noir reached an impressive 370,000 cases between October 24, 2004 and January 15, 2005, an increase of nearly 16% from the same period a year earlier.

It still came as a surprise last week, however, to learn that the “Sideways effect” may have actually reached Japan. Seriously. In an article in Variety magazine, I read that Fox Japan and the Fuji TV network recently announced the details of their joint Japanese remake of Alexander Payne’s 2004 hit movie.  “Wait,” I thought.  “Japan remaking Hollywood?  Usually it’s the other way around!”  This time, though, it wasn’t.

Curiously, as Cinematical’s Peter Martin reports, Japan doesn’t have a native wine culture equivalent to that of the United States, mostly due to weather and soil issues, not to mention a scarcity of land.  In the past year, however, California wine imports have significantly increased in Japan.  Martin writes, “And the comic Kami no Shizuku (translated as The Drops of God; pictured) has become a phenomenon over the last couple of years, read by 500,000 Japanese weekly, according to Telegraph (UK), and sending wine sales skyrocketing across Asia.  The series details a young man’s quest to identify the 12 wines described in his father’s will.”

Set to release in Japan next fall, the remake, which is already shooting on location in California’s Napa Valley, will likely spark a new Asian interest in American wines.  And, if I were a Napa Valley vintner or wine seller, I would already be personalizing my website and my shop for the massive wave of Japanese tourism that is sure to seek my business next winter.

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NOVEMBER 20, 2008

Warren Buffett once said, “My favorite holding period is forever.”  Apparently, James Altucher, President and founder of Stockpickr, agrees with him. He wrote a book called “THE FOREVER PORTFOLIO: How To Pick Stocks That You Can Hold for the Long Run“, and during an interview on CNBC yesterday, Altucher suggested investing in companies providing services in the following areas:

• Obesity: 33 billion dollars are spent each year on services for the obese.

• Dirty Water: Developing countries are finding it much harder to deliver clean water to their growing populations, and companies that sell clean water treatment technologies will thrive.

• Luxury: The rich are recession-proof, and the stocks of luxury producers make a great hedge against any slowdown in the global economy.

Now I’m no financier, that’s for sure, but from a New Persuasion point of view, his advice makes perfect sense. The future looks a lot more predictable when you actually take the time to pay attention and study the trends/issues that are presently hidden in plain view.

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NOVEMBER 12, 2008

The last time I really picked up a newspaper was in August 2007. That was when I used several bundles of newspapers to wrap my colleague Neal’s cubicle in what stands to be the greatest TMG birthday prank on record. I obviously don’t read the paper. And, based on the latest numbers on newspaper circulation, I’m not alone. I don’t consider myself an uninformed person- I just get my news from television and the internet- the two biggest competitors to newspapers.

However, last Wednesday was different, and not just for me. People all across the country raced to get the daily paper, especially those sporting front page headlines about Barack Obama’s victory.

So does this mean that print is back? Of course not. Joe Strupp over at Editor & Publisher agrees:

…a lot more people will have a lot more newspapers to look back through some day and remember when. Remember not only when voters first elected a black president, but also when the daily paper was still around.

People weren’t buying the paper last week as a source of news- they were grabbing copies as a memento, a keepsake, a piece of history. You can’t frame a website or video story. In this way, papers have seemingly been reduced to the same category as concert ticket stubs or the program from a baseball game. In my opinion, newspapers will continue to serve a purpose, but more as an artifact of time than a physical representation of our current times.

I bought into the frenzy, too: I stopped by the local 7/11 and bought four copies of The Washington Post. I’m going to send the copies to my parents and siblings. History was made on November 4th and I want to hold onto a little piece of it. So for the first time in a long time, I’m thankful for the newspaper.

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NOVEMBER 4, 2008

I hate waiting.

I joined National Car Rental’s Emerald Club so I can bypass the counter. I will happily ring up my own groceries at the self check-out lane. I often carry on my luggage- waiting at the baggage claim is excruciating.

There are some things I will wait for: a palace special #1 at Kabob Palace; a video to fully load on YouTube (and I know you’ve done it too); and if I’m Elliot Yamin, I’d probably wait for You.

Voting is something I don’t want to wait to do (now I’m more like Paula Cole). I am excited about this election and I am not alone. Many predict record voter turnout. This will be a race that will make history no matter who wins- and everyone wants to have their say.

Rise in registered voters + historic election = long lines.

This is a line I will stand in (because it’s certainly worth it), but it is not a line I’m looking forward to.

Of course, I could have bypassed the lines all together if I had decided to vote early. In at least 34 states voters cast their ballot in person before November 4th. Pretty convenient for those that wants to avoid the possible long lines. Virginia doesn’t have “Early Voting” like in other states, but those that qualify can vote early (in person or by mail) via absentee ballot. According to the AP, over 300,000 absentee ballots were cast in Virginia exceeding 2004’s number of 220,000.

We have been voting in this country since 1776, but we’re always looking for ways to make voting as convenient as many of our other daily errands. Let’s expand early voting to more states so that those that want to express their voice can do so when they want to. Wouldn’t you be more excited about voting if you weren’t dreading today’s long lines?

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NOVEMBER 3, 2008

“…and I don’t know what to do, ‘Cause I’ll never be with you.” 

James Blunt obviously craves a meaningful life - and, like many others, he finds it through romance.  For the rest of us, all we really have to do is browse through the “Missed Connections” page on Craigslist.

Last week I read an article on CNN.com entitled “‘I saw you’ romance ads wildly popular.”  The author writes,

Craigslist, Kizmeet.com, ISawYou.com, SubwayCrush.com – these missed-opportunity matchmakers have become a staple of online modern love.  They’ve also become a way for some singles to fantasize about the people they’d like to meet and those they hope will want to meet them.

Mary Robertson, a documentary filmmaker in New York City, isn’t surprised by the appeal of the missed connection.  She’s been working on a film about the phenomenon for almost a year. “What inspires me about these ads is the density of the narrative,” Robertson says.  “The longing, the romance – all in this small space.  They’re like haikus.”

Blogger J. Stone at That’s So Fetch does not feel so inspired.  Stone writes,

Craigslist’s ‘missed connections’ gives soft-spoken people with a self-aware cowardice the chance to reconnect with a girl/guy they saw perusing the cereal aisle or the buxom blond who smiled back at them at the airport. . . . I would really like to know the average IQ of these people.  Instead of posting anonymously on the internet about some chick you missed out on, how about you work on your interpersonal skills?

One could certainly argue that the growing popularity of “missed connections” and “ambient awareness” is actually a reaction to social isolation – the modern American disconnectedness that Robert Putnam explored in his book Bowling Alone.

Indeed, have the internet and accompanying communications technologies actually made us feel lonelier than ever?  More socially inept than ever?  Are we purposely, purposefully - and, yes, perhaps cowardly - “missing the connection” in hopes of a fatalistic reunion on the internet?  Some believe fantasy love is better than real love, after all.

Ultimately, whether you admire or pity people who track down alleged “missed connections,” you have to admit that the appeal of missed-connection Web sites may indicate a shift in how people approach the search for love.

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OCTOBER 21, 2008

Here at TMG Strategies, we place a lot of value on public opinion research as a tool to help our clients understand how their products and issues are being perceived and understood by the average consumer.  And, as the social media team here at TMG often says, social media provides some of the best market research out there - it’s free, it’s authentic, and it can be accessed by anyone.

One of my favorite sites for free, authentic public opinion research is the Compete blog, which takes a look at traffic metrics across the Internet to answer various questions, like: 1) how is a particular marketing campaign doing?; 2) how do two companies’ marketing strategies compare, in terms of success?; 3) how effective are various online tools at driving sales or traffic?; or even 4) what’s on people’s minds these days?

A recent Compete post addressed question #4, above. Given the news of late, it’s not surprising that people are worried about the economy and are keenly interested in the presidential election.  But, according to Compete’s list of the fastest growing sites for September traffic, last month people were also interested in storms (the second fastest growing site was stormpulse.com and the fourth was FEMA’s home page); Halloween (costume stores held the sixth and seventh places on the list); and tennis (usopen.org was #11).

Maybe it’s just me, but I find this kind of information fascinating. How are we coping with all of the bad news around us? Are we bravely, solemnly trying to understand the crux of the problem, thus propelling the FDIC site to #5 on the list? Or are we escaping into fanciful traditions like Halloween or old standbys like sports? Or is it some combination of both?

I believe that people are in a natural state when they are online, meaning they do pretty much what they want and spend time in the places and communities that truly interest them. The Compete list is just one small piece of a world of online data waiting to be explored and analyzed.

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